Abstract：Based on the characteristics of consumers of Taobao shopping platform, CCSI, ACSI and ECSI, a model of Taobao shopping platform up to customer satisfaction is established. 510 valid questionnaires were collected by means of network research. The model was empirically tested by means of structural equation model. The empirical results indicate that on Taobao shopping platform, there is a positive correlation between platform images, expected quality, perceived quality as well as perceived value and customer satisfaction, with the image effect the most obvious, followed by perceived value, expected value and perceived quality. The satisfaction model of Taobao shopping platform was finally constructed and validated. The result has reference value and significance.